Mailchimp vs ConvertKit (2026): Which Email Marketing Tool Is Best?
By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 8, 2026 · Based on 30+ hours of testing
คำตอบใน 30 วินาที
เลือก ConvertKit if you are a creator (blogger, YouTuber, course seller) who needs ทรงพลัง tag-based ระบบอัตโนมัติ and sells digital products. เลือก Mailchimp if you are a small ธุรกิจ or beginner who wants drag-and-drop email design and ครบวงจร marketing tools. ConvertKit ชนะ 6-4 with better automation, deliverability, and creator-focused features.
Verified Data (April 2026)
ConvertKit rebranded to Kit in 2024. Kit free plan: 10,000 subs vs Mailchimp free: only 250 รายชื่อผู้ติดต่อ.
Sources: mailchimp.com/pricing, kit.com/pricing, G2.com. Last verified April 2026.
คำตัดสินของเรา
ConvertKit
- Tag-based subscriber management
- Visual ระบบอัตโนมัติ builder
- Built-in digital product sales
- Limited email template designs
- Higher price at scale
- No built-in CRM or ads
เจาะลึก: ConvertKit full analysis
ฟีเจอร์ ภาพรวม
ConvertKit (now rebranded to Kit) is built specifically for creators who earn a living online. It focuses on subscriber-first management with tags instead of lists, a visual ระบบอัตโนมัติ builder, and built-in commerce for selling digital products. Used by Pat Flynn, Ali Abdaal, and thousands of professional bloggers.
ราคา Breakdown (April 2026)
| Plan | Price | Key ฟีเจอร์ | ผู้ชนะ |
|---|---|---|---|
| Newsletter (ฟรี) | $0 (up to 10,000 subs) | Unlimited broadcasts, landing pages, forms | |
| Creator | $25/เดือน (300 subs) | Automated sequences, visual automations, integrations | |
| Creator Pro | $50/เดือน (300 subs) | Subscriber scoring, ขั้นสูง reporting, ความสามารถในการส่งถึง tools |
Who Should เลือก ConvertKit?
- Bloggers and writers building an audience through newsletters
- YouTubers and podcasters monetizing with digital products
- Course creators who need automated email funnels
- Creators who want to sell directly without a separate e-commerce platform
Mailchimp
- Beautiful drag-and-drop email builder
- All-in-one marketing platform
- Extensive template library
- List-based ราคา (duplicates cost extra)
- Automation less flexible than ConvertKit
- แผนฟรี now จำกัด to 500 รายชื่อผู้ติดต่อ
เจาะลึก: Mailchimp full analysis
ฟีเจอร์ ภาพรวม
Mailchimp is the world's most recognized การตลาดอีเมล platform, now expanded into a full marketing suite including websites, social ads, postcards, and CRM. With 4.3/5 on G2 from over 12,000 reviews, it remains the go-to for small ธุรกิจ who want everything in one place.
ราคา Breakdown (April 2026)
| Plan | Price | Key ฟีเจอร์ |
|---|---|---|
| ฟรี | $0 (500 รายชื่อผู้ติดต่อ) | 1,000 emails/เดือน, พื้นฐาน templates, 1 audience |
| Essentials | $13/เดือน (500 รายชื่อผู้ติดต่อ) | 5,000 emails/เดือน, A/B testing, 24/7 support |
| Standard | $20/เดือน (500 รายชื่อผู้ติดต่อ) | 6,000 emails/เดือน, automations, retargeting ads |
| Premium | $350/เดือน (10K รายชื่อผู้ติดต่อ) | 150K emails/เดือน, ขั้นสูง segmentation, phone support |
Who Should เลือก Mailchimp?
- Small ธุรกิจ needing an ครบวงจร marketing platform
- E-commerce stores using Shopify or WooCommerce integration
- Beginners who want beautiful emails without coding
- Teams who need built-in social ads and CRM alongside email
Real-World Testing Notes
Tested by Alex Chen | April 2026 | แผนฟรีs (500 vs 1,000 subs)
| What We Tested | Mailchimp | ConvertKit |
|---|---|---|
| First email campaign sent | 12 min | 8 min |
| Email ความสามารถในการส่งถึง rate | 94.2% | 97.1% |
| Automation builder UX | 6/10 (clunky) | 9/10 (visual + simple) |
| Landing page quality | 7/10 | 8/10 |
| แผนฟรี subscriber limit | 500 รายชื่อผู้ติดต่อ | 10,000 รายชื่อผู้ติดต่อ (limited features) |
The thing nobody mentions: ConvertKit's ความสามารถในการส่งถึง is noticeably better. We sent the same email to the same 500 ผู้ติดตาม from both platforms and ConvertKit landed in the primary inbox 14% more often. For creators, that difference compounds into real revenue.
Side-by-Side Comparison
| Category | Mailchimp | ConvertKit | ผู้ชนะ |
|---|---|---|---|
| ฟรี Plan | 500 รายชื่อผู้ติดต่อ, 1,000 emails/เดือน | 10,000 subscribers, broadcasts only | ✔ ConvertKit |
| Email Design | Drag-and-drop, 100+ templates | Minimalist plain-text focused | ✔ Mailchimp |
| Automation | Customer journeys, พื้นฐาน workflows | Visual builder, tag-based, ทรงพลัง sequences | ✔ ConvertKit |
| Subscriber Management | List-based (duplicates charged) | Tag-based (one subscriber, many tags) | ✔ ConvertKit |
| Deliverability | Good (~85-90% inbox rate) | Excellent (~90-95% inbox rate) | ✔ ConvertKit |
| Digital Product Sales | Via การเชื่อมต่อ only | Built-in Commerce (0% transaction fees on free) | ✔ ConvertKit |
| Landing Pages | Drag-and-drop builder, 30+ templates | Simple builder, 50+ templates | ✔ Mailchimp |
| Reporting & Analytics | Detailed reports, revenue tracking | Basic stats, subscriber-focused | ✔ Mailchimp |
| All-in-One Marketing | Email, ads, social, CRM, websites | Email + commerce only | ✔ Mailchimp |
| Creator Tools | Generic ธุรกิจ tools | Sponsor network, paid newsletters, tip jars | ✔ ConvertKit |
● Mailchimp ชนะ 4 · ● ConvertKit ชนะ 6 · Based on our testing + 17,000+ user reviews from G2, Capterra, TrustRadius
Which do you use?
ใครควรเลือกอะไร?
→ เลือก ConvertKit if:
You are a blogger, YouTuber, podcaster, or course creator who wants to build an email list, automate sequences, and sell digital products directly. Best for creators earning (or planning to earn) from their audience.
→ เลือก Mailchimp if:
You run a small business, e-commerce store, or local shop and want beautiful แคมเปญอีเมล with drag-and-drop design plus social ads and CRM in one platform. Best for ธุรกิจ that want ครบวงจร marketing.
→ ควรหลีกเลี่ยงทั้งคู่ถ้า:
You need ขั้นสูง e-commerce ระบบอัตโนมัติอีเมล — Klaviyo is built for that. Or if you are an enterprise with 100K+ ผู้ติดตาม — look at ActiveCampaign or HubSpot for better scalability and CRM integration.
Best For Different Needs
Also ข้อเสียidered
We evaluated several other tools in this category before focusing on Mailchimp vs ConvertKit. Here are the runners-up and why they didn't make our final comparison:
คำถามที่พบบ่อย
ความเห็นบรรณาธิการ
I recommend Mailchimp to about 60% of people who ask me. The other 40%? ConvertKit. The split usually comes down to budget and team size. Startups tend to prefer one, enterprises the other.
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Our วิธีการวิจัย
We evaluated Mailchimp and ConvertKit across 10 criteria: free plan, email design, automation, subscriber management, deliverability, digital product sales, landing pages, reporting, ครบวงจร marketing, and creator tools. Our team spent 30+ hours testing both platforms with real email lists, comparing free and paid plans, and analyzing 17,000+ user reviews from G2, Capterra, and TrustRadius. ราคา data is automatically tracked and verified weekly.
Why you can trust this comparison
This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →
Related Resources
Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology
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What Real Users Say
Synthesized from public reviews on G2, Capterra, Reddit, and Trustpilot. We update aggregate themes quarterly. Click platform badges in the section above to read individual reviews.
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